Emerging Markets Rule: Growth Strategies of the New Global Giants

by Mauro Guillen Esteban Garcia-Canal

Praise for the book

"Emerging-market multinationals have reshaped global competition. Using well-articulated views duly substantiated with facts, this book explains why and how they have become formidable players in both high-technology and traditional industries. This book is a worthy read for businesses and individuals alike seeking to comprehend the phenomena of the emerging market multinational.”

—S D Shibulal, CEO and Managing Director, Infosys

"This book shows the strength and potential of companies that stand out in emerging markets, reaffirming entrepreneurship, innovation, and sustainability as fundamental factors for the outbreak of global competitors."

—Alessandro Carlucci, CEO, Natura Cosméticos

"The authors have touched on an important idea that emerging market growth can often be tapped by companies located in those markets. This is an essential book leading us to identify the niche markets and strategies for those emerging markets. A must for all international companies with growth ambitions."

—Leonard A. Lauder, Chairman Emeritus, The Estée Lauder Companies

"A must-read for any company on its way to becoming a global one. You will learn from companies that have developed unique ways of competing in tough markets such as China and India."

—Jorge Zárate, China General Manager, Grupo Bimbo