The third seminar of our I Seminar Series focused on copywriting, led by Pedro Carreño, an expert copywriter who shared his tips and great skills with us.
Never heard of copywriting? Let us explain! Copywriting is the writing of texts and messages to better reach the target audience of a project. It involves a mix of advertising techniques that can maximize a project’s potential.
In addition to a seminar where we learned a lot about marketing, it was also a very fun experience where we discovered that marketing goes beyond social media posts; it’s about connecting with your audience with authenticity and sincerity.
Without a doubt, it was an afternoon where we learned many things that we hope to continue incorporating from the Marketing department of the team.
Thank you very much, Pedro, for sharing your experience and time. Thanks also to everyone who attended and participated in this penultimate seminar.