In 2016, Wolfast conceived a dynamic advertising system for racing motorcycles.
One of the main objectives in designing our motorcycle is to give each sponsor the visibility they deserve. In most cases, motorcycles display advertising in the form of stickers, but it is not always as visible as it should be.
The Wolfast MS4 promotion team managed to design a new prototype of advertising integrated into the fairings of motorcycles. It consists of a flexible matrix of pixels that display sponsor logos. This way, the advertising is dynamic and much more eye-catching.
This system doesn’t have to be limited to motorcycles; it could be applied to many other spaces, from the clothing of the riders to other surfaces.
We are pleased to know that this form of advertising has been well-received in the racing sector. In fact, some of the major competitions such as MotoGP, Superbikes, or even F1 are planning to implement it in the upcoming seasons.